An online presence is vital nowadays; there’s no getting away from it but how do you make sure that you are getting return visits to your site and providing ever-flowing quality, unique content? Simple. The power of a blog. I write on a blog to you today; and you may have a blog yourself; you will understand how to begin building your own online network but also the potential audience that you hold at your fingertips.
For anyone who works in the world of online marketing; I’m sure you’ll already be more than familiar with these terms, as well as previous Google updates, as you have to deal with these day after day.
There are many different views within the industry; especially in terms of Search Engine Optimisation (SEO) in relation to Google updates. Some see them as things to make their job harder; whereas others see these updates that are improving Google’s usability; and overall the way we look at the web.
1) Avoid irrelevant directories – niche directories can play in your favour
2) Never pay for links; and if you do make sure they’re nofollow
3) Get high quality links from related sources
4) Understand the importance of great content!
5) Develop relationships with people – not websites
Being penalised by Google can have devastating effects; especially the bigger the brand! However; due to SEO, smaller companies can now compete for terms that will generate them more traffic and hopefully end up in a sale for your business!
Here’s a history of updates so you can either learn from your mistakes or begin to try and optimise your site for Google – it’s a handy infographic to read!
How Google’s ever evolving search grows and impacts the end-users usability
Marketing and Business Solutions 